Blue Ridge Automotive keeps Whitlock Goodyear alignment legacy in Marietta

Blue Ridge Automotive says its Marietta shop is continuing the precision wheel alignment tradition built by Whitlock Goodyear since 2010, while adding broader repair services after a 2023 acquisition. The move gives Cobb County drivers one location for alignments, tire work and more extensive auto repairs.

Why it matters: - Blue Ridge Automotive is using the Marietta shop to preserve a long-standing local reputation for precise wheel alignment while expanding the location into a broader repair center. - The setup gives drivers one place for alignment, tire service and general repairs, which can reduce the need for multiple shop visits. - The location serves commuters and residents across Marietta and surrounding Cobb County communities, where road conditions and highway driving can accelerate alignment and tire wear.

What happened: - Blue Ridge Automotive says its Marietta location continues the alignment and tire service tradition established by Whitlock Goodyear in 2010. - The Marietta facility sits just west of Downtown Marietta and was acquired by Blue Ridge Automotive in 2023. - Whitlock Goodyear was founded by Nick Nguyen as part of his family’s network of Goodyear tire providers across Metro Atlanta. - The shop built a reputation for accurate camber, caster and toe adjustments on vehicles ranging from work trucks to performance sedans.

The details: - Technicians measure alignment to within fractions of a degree on each wheel. - The shop uses computerized measurement equipment that tracks thrust angles, ride height and steering axis inclination alongside camber, caster and toe. - Technicians inspect for worn chassis parts that can block proper alignment, including ball joints, control arm bushings and strut mounts. - Robert Tanaka, Alignment Specialist at the Marietta location, said the shop aims to send vehicles out within factory specifications across all four corners. - The Marietta location now offers engine, transmission, brake, AC and electrical diagnostics and repairs in addition to alignment work. - Tire services include mounting and balancing with road-force measurement, tire pressure monitoring system calibration and seasonal rotation. - The shop works with multiple tire suppliers so customers can buy major-brand tires at competitive prices. - The location is near the I-75, US-41 and East-West Connector corridors, where construction zones, curb strikes and long commutes often trigger alignment problems. - Blue Ridge Automotive lists the Marietta address as 665 Whitlock Ave SW, Marietta, GA 30064.

Between the lines: - The Marietta location is positioning itself as a specialty alignment shop with a broader repair menu, which can help retain customers who would otherwise go elsewhere for non-tire issues. - Keeping the Whitlock Goodyear alignment reputation intact gives Blue Ridge Automotive a built-in trust signal in a market where tire wear and steering issues are easy for drivers to notice. - The emphasis on measurement precision suggests the shop is targeting customers who value performance, repeatable results and longer tire life. - Blue Ridge Automotive also highlights RepairPal Certified status, TechNet Professional network membership, CarMax authorization and a 24-month, 24,000-mile nationwide warranty on parts and labor.

What's next: - Blue Ridge Automotive appears set to keep using the Marietta shop as a full-service repair option while maintaining alignment and tire work as its core identity. - Drivers in Marietta, Smyrna, Kennesaw and nearby Cobb County areas can continue using the location for both routine service and more complex repairs. - The company directs customers to more information at the Marietta shop page.