PGM Solutions launches Auto Factors for automotive marketers

By AI, Created 10:57 AM UTC, May 20, 2026, /AGP/ – PGM Solutions launched Auto Factors on May 7, 2026, adding automotive identity, ownership, and shopping signals to its Factors suite. The product is built to help marketers spot in-market buyers earlier, using data tied to more than 217 million vehicle records and millions of behavioral signals.

Why it matters: - Auto Factors gives automotive marketers a broader view of which consumers own which vehicles and when they are actively shopping for a replacement. - Earlier purchase-cycle visibility can help brands reach buyers before they arrive at a dealership and decisions are largely made. - The launch extends PGM Solutions’ Factors suite, which now covers people, homes, and vehicles in one data framework.

What happened: - PGM Solutions announced Auto Factors on May 7, 2026. - The new solution combines identity data, vehicle ownership data and in-market behavioral signals. - Auto Factors is part of PGM’s broader Factors suite, alongside People Factors and Home Factors. - The company framed the product as a way for marketers to engage automotive shoppers earlier and across channels.

The details: - Auto Factors provides visibility across more than 217 million vehicle-level records. - The solution also reaches more than 250 million consumers, including 170 million-plus email addresses. - Available vehicle attributes include make, model, year, mileage, fuel type and financing indicators. - Behavioral signals help identify consumers who are actively shopping for vehicles. - PGM highlighted several intent segments across millions of households: - 7.0 million browsing used vehicles. - 4.3 million engaging with dealerships. - 3.9 million researching vehicle history and pricing. - 650,000-plus browsing parts and accessories. - 276,000-plus showing car repair intent. - 211,000 in market for tires. - PGM said Truthset validation shows the company has consistently outperformed industry peers on key automotive data attributes.

Between the lines: - The product appears designed to move marketers away from broad automotive targeting and toward signals tied to real shopping intent. - The emphasis on vehicle-level identity and behavioral data suggests PGM is positioning Auto Factors as both an audience-building tool and a timing tool. - The Truthset validation reference is a quality signal meant to support trust in the data, not a consumer-facing feature.

What’s next: - PGM is directing marketers to more information about Auto Factors. - The company is also promoting a free webinar for buyers looking for the next car shopper at the webinar registration page. - Auto Factors will likely be sold as part of PGM’s cross-channel targeting stack for automotive and related campaigns.

The bottom line: - PGM is betting that richer vehicle ownership data plus in-market signals can help advertisers find auto buyers sooner and target them more precisely.