Did you know your online auto loan may not be approved? Find out how Auto Loan Discrimination can affect your ability to get an online auto loan and what you can do to improve your chances of getting an online auto loan.

I’m sitting here looking at post rejects from lead buyers in our network and the post reject responses keeping getting more ridiculous every time I look.

Let’s step back for a moment and re-examine why we generate leads for auto dealers or any other industry segment requiring business leads. Isn’t the goal to get a live breathing prospect into the business? It appears everyone is getting lazy. Dealerships don’t want leads, they want customers to walk in ready to sign papers. Most lead brokers don’t want to educate dealerships on how to properly work leads, they want free data at the expense of the lead generator (Harsh but true). And lead generators want to make every lead fit into the same peg hole (round hole vs. square hole).

Let’s look at some common post reject responses and questions:

• Invalid Email - Do the phone numbers work? Did you reach the customer? This can also be addressed a the ping, not post
• Invalid Phone - Did the primary phone or email address work?
• Invalid GMI - This should be handled at the ping, not post
• Insufficient Income - This should be handled at the ping, not post
• Applied In Last 30 Days - This should be handled at the ping, not post
• Zip Out of Area - This should be handled at the ping, not post

Let’s stop playing games and generate the best leads for auto dealers.

If you are a lead broker or auto dealer tired of lead generation games give us a call at Lead Dispatch International (214) 432-0613 or email rroy (AT) leaddispatch.com

We understand the “entire” lead process and lead life cycle. We want to bring some integrity back to the automotive lead process.

Future Project:

To bring some training and education to auto dealers with respect to Internet leads and technology we’re looking to develop a site dedicated to auto dealers “Auto Dealer U” / “Auto Dealer University” - If you are interested in participating in this project with us drop email me with the subject line “Auto Dealer U”.

Improve Gas Mileage - Site packed with news, information and resources to help consumers save money at the pump. With the average SUV costing $100 or more to fill up it makes more sense then ever to explore anything that can improve your fuel economy.

SuzukiGiant.com is for sale: $3750 - Great domain name for auto dealership, motorcycle shop. Also have several other Suzuki domains available. Visit Suzuki Giant for more information.

Additional domain names for sale separately include:

• suzukiautodealers.com - $500
• suzukiautodealer.com - $500
• suzukiautobodyparts.com - $2000
• suzukimodels.com - $250
• suzukipickuptruck.com - $3,500

Looking for high quality auto leads? Visit Automobile Leads an extension of Lead Dispatch International.

With a focus on generating customer driven leads that fit dealer or wholesaler criteria is a welcome approach when so many lead providers have taken a one size fits all approach to Internet lead generation.

Online auto auction services can save car shoppers big money. Below is a list of automotive auctions sites to get you started:

• American Seized Cars
• Auto Auction Center
• Government Auctions - Government auctions can be a great source for low cost vehicles.

Do you have any good automobile auctions sites you have used? Share them with our visitors.

Nashville Suzuki dealer, Goss Suzuki at Rivergate has just recently renovated a new location to better serve Nashville customers looking for the best deals on the award winning Suzuki car lineup.

Stop by and visit today!

Mention seeing them in this news article and save $250 immediately on the purchase of a new or used Suzuki vehicle.

There’s an interesting term called “lead evaporation” as it pertains to Internet leads.

Many leads delivered over the Internet are delivered via email. As everyone knows, email delivery of anything these days can be a hit or miss ordeal. Thus, when leads are delivered via email, many of them never make it to their final destination, the Internet sales manager or auto dealer’s BDC.

Recently, while working with an auto group we uncovered a discrepency in leads reported by the lead provider and what the CRM provider reported. As we delved into the issue the normal response was to look for some place put blame, but neither party can guarantee delivery of email based leads.

There is a fairly simple solution which we are now exploring, “direct post” which involves the third party lead provider posting leads directly to the third party CRM provider.

continue reading "Internet Lead Evaporation - Where Did My Leads Go?"

Beginning Monday only used cars made in 1998 can be imported

The Associated Press

updated 5:18 p.m. CT, Sun., March. 2, 2008

HIDALGO, Texas - Some are dented, scratched and rusty. Others rattle and belch under faded paint jobs. But the “‘98″ soaped onto their windshields and a surprise change in Mexican import rules have turned a single year’s worth of used cars into pick of the used-car lot.

Beginning Monday, only cars built in 1998 — none older and none newer — can be legally imported into Mexico. Car dealers were given notice only a month ago.

continue reading "Mexican law panics South Texas car dealers"

As a provider of auto dealer leads it’s always good to analyze what you are doing. A key piece of information that may be keeping potential car buyers from landing in front of a car dealer is the social security number.

In analyzing the data there is always a large number of car shoppers that do not want to provide their social security information on a credit application or inquiry for an automobile. Most lead broker systems set up today require the social security number for the lead to be considered valid.

This is costing lead brokers money and auto dealers potential customers. Think about it; the website visitor wants a car or financing they have provided everything, but the social security number. Any rock solid Internet sales manager or GM would say give me the lead.

How many unsold leads never make it to a car dealer because of one piece of information? The social security number shouldn’t be needed for de-duping purposes. Processes and duplicate monitoring services are getting more sophisticated every day at identifying duplicate leads.

So, how do car dealers looking for more fresh leads get an easy increase in lead volume? Ask or demand that your lead provider start sending you applications or information requests that are missing the social security number. You have all the information you need to contact the customer and they are still just as interested in purchasing a car.

How do auto lead brokers increase leads sold? Stop making the social security number a required piece of information. Most car buyers that have the cash and the credit score don’t want to provide that information anyway until they get to the dealer.

Are you in the auto industry? What are your thoughts on buying automotive leads?